With a background in Science Communication, Filmmaking and Marine Biology Wiebke is interested in how to utilize marketing communication for more effective science communication. She has a special interest in how video, when combined with community based social marketing approaches, can be used as a tool for change and social impact. Drawing on marketing communication, elements of documentary filmmaking, TV commercials and viral videos she has developed a SciCommercial format and model to improve sustainable management of whale watching and increase public awareness about responsible practices. This model can be applied to a variety of science communication management and marketing contexts relating to sustainability and human behaviour change. Wiebke also runs hands-on science communication workshops teaching ‘pocket filmmaking’, teaching camera techniques on phones and tablets, as well as video editing and storytelling.
Selected papers of interest
|Higham, J., Cohen, S.A., Cavaliere, C., Reis, A. & Finkler, W. (2016). Climate change, tourist air travel and radical emissions reduction. Journal of Cleaner Production 111 (B): 336-347.
Finkler, W. (2014). Save the whales Part II: A new science advocacy communication framework, In Higham, J.E.S., Bejder, L. & Williams, R. (Eds). Whale-watching, sustainable tourism and ecological management. Cambridge University Press: Cambridge, United Kingdom. 352-364.
Higham, J.E.S., Lusseau, D. & Hendry, W. (2008). The viewing platforms from which animals are observed in the wild: A discussion of emerging research directions. Journal of Ecotourism 7(2/3): 132-141. Special Issue on Australian Wildlife Tourism.
Hendry, W.F. and Higham, J.E.S. (2007). Marine wildlife viewing: Insights into the significance of the viewing platform. In Higham, J.E.S. & Luck, M. (Eds). Marine wildlife and tourism management: Insights from the natural and social sciences. Wallingford, UK. CAB International. 343-356.
Finkler, W. & Higham, J.E.S. (2004). The human dimensions of whale watching: An analysis based on viewing platforms. Human Dimensions of Wildlife 9(1): 103-117.