Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms

Friday, May 21st, 2021 | carra86p | No Comments

Janet Hoek, Andrew Waa, Nick Wilson, Lindsay Robertson, Phil Gendall, George Thomson*

The NZ Government’s Action Plan to realise the Smokefree 2025 goal has signalled a more important role for social marketing. Social marketing can facilitate and reinforce population-level behaviour change introduced by new policies, thus modifying social norms, which also support long-term improvements in health outcomes. In this blog, we consider the role of social marketing in supporting the Smokefree 2025 goal and review strategies the Government could implement.

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Smokefree outdoor areas: A missing part of Government’s new Smokefree 2025 proposals

Thursday, April 22nd, 2021 | carra86p | 2 Comments

George Thomson, Nick Wilson (ASPIRE2025)

Smokefree outdoor areas are not ‘business-as-usual’ for New Zealand. Current efforts for such areas are rarely backed by law. Smokers trying to quit need places where being smokefree is normal, and in particular, they need smokefree outdoor hospitality areas. Aotearoa is far behind many jurisdictions in helping smokers in this way. There is strong public support for major changes, including for smokefree building entrances and outdoor dining.

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Five Strategic Approaches to Achieving the Smokefree Aotearoa 2025 Goal

Thursday, January 28th, 2021 | tedla55p | No Comments

Richard Edwards, Nick Wilson, Janet Hoek, Anaru Waa, George Thomson, Tony Blakely

The new NZ Government is to be congratulated for working on an Action Plan towards achieving the Smokefree Aotearoa 2025 Goal. To inform this process, we briefly set out five potential strategies for achieving this important health and equity goal and discuss their implementation.

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Is Youth Vaping a Problem in New Zealand?

Monday, December 2nd, 2019 | tedla55p | 2 Comments

Professors Janet Hoek and Richard Edwards, Emeritus Professor Phil Gendall, Jude Ball, Dr Judith McCool, Anaru Waa, Dr Becky Freeman

Recent media reports have presented conflicting evidence on youth vaping in NZ. While some NZ school principals report concerns about increasing vaping on school grounds and confiscating vapes, ASH Year 10 survey data have been interpreted as suggesting few young people who are non-smokers are vaping. How can these apparently contradictory perceptions co-exist? In this blog, we begin by outlining recent findings on electronic nicotine delivery systems (ENDS) and their potential contribution to public health. We then explore possible explanations for why reports and perceptions about youth vaping sometimes differ and offer suggestions about how this behaviour needs to be more effectively monitored.

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Not forgetting the benefits to youth and non-smokers – an example from increases in tobacco taxes

Monday, September 9th, 2019 | tedla55p | No Comments

Prof Nick Wilson, Prof Richard Edwards, Prof Janet Hoek

Tobacco control’s focus on supporting smokers to quit, thus reducing the harm they face (eg, via appropriately regulated access to e-cigarettes) remains important. However, we need to do more to protect youth and non-smokers from the burden of tobacco. In this blog we use the issue of tobacco tax increases to show the potentially large benefits to youth and non-smokers – as well as to smokers who quit. Policy-makers need to take a broad view of how tobacco control policies impact on society so that progress to the country’s Smokefree 2025 goal is accelerated.

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