George Thomson*, Nick Wilson, Janet Hoek, Andrew Waa, Richard Edwards
In this time of Covid-19, helping people who smoke to quit their addiction has an even greater importance. Smokers are more vulnerable to many harmful health effects, including severe effects from the virus. Policies that support people who smoke to be smokefree would also increase the discretionary income of many of those most affected by the Covid-driven recession. We looked at the policies of seven New Zealand political parties and found that they are largely ignoring the strategies that would help smokers to become free of their nicotine addiction.
Janet Hoek, Co-Director, ASPIRE2025 and Professor of Marketing and Philip Gendall, ASPIRE2025 and Emeritus Professor of Marketing
The Prime Minister’s decision to progress plain packaging legislation “sooner rather than later” is an important step towards our smokefree 2025 goal. There are four key areas for improving on Australia’s legislation to maximise the effectiveness of plain packaging:
- preventing the proliferation of brand variant names;
- improving the pictorial warning labels so these resonate more effectively with smokers;
- introducing dissuasive cigarette sticks and rolling papers, and
- foregrounding Quitline information and supportive cessation messages on packages.