Aotearoa New Zealand has been a world leader in the smokefree arena and is doubling down on its efforts to reach the 2025 goal. This blog asks if is enough to aim just for smokefree or whether Te Tiriti o Waitangi demands we aim higher and eliminate vaping also.
Janet Hoek, Phil Gendall, Tom Novotny, Nick Wilson, Lindsay Robertson, Richard Edwards, James F Thrasher (*Author details)
The Government’s proposed Smokefree Aotearoa 2025 Action Plan sets out a perceptive vision for reducing smoking prevalence and ensuring that, once the goal is reached, future generations will remain smokefree. Among the evidence-based measures set out, the plan includes proposals to “make smoked tobacco products less addictive and less appealing”. In this blog, we examine the Government’s specific proposal to prohibit filters and disallow innovations, additives, and other product changes that sustain the appeal and addictiveness of smoked tobacco products.
George Thomson, Nick Wilson (ASPIRE2025)
Smokefree outdoor areas are not ‘business-as-usual’ for New Zealand. Current efforts for such areas are rarely backed by law. Smokers trying to quit need places where being smokefree is normal, and in particular, they need smokefree outdoor hospitality areas. Aotearoa is far behind many jurisdictions in helping smokers in this way. There is strong public support for major changes, including for smokefree building entrances and outdoor dining.
George Thomson*, Nick Wilson, Janet Hoek, Andrew Waa, Richard Edwards
In this time of Covid-19, helping people who smoke to quit their addiction has an even greater importance. Smokers are more vulnerable to many harmful health effects, including severe effects from the virus. Policies that support people who smoke to be smokefree would also increase the discretionary income of many of those most affected by the Covid-driven recession. We looked at the policies of seven New Zealand political parties and found that they are largely ignoring the strategies that would help smokers to become free of their nicotine addiction.
Janet Hoek, Co-Director, ASPIRE2025 and Professor of Marketing and Philip Gendall, ASPIRE2025 and Emeritus Professor of Marketing
The Prime Minister’s decision to progress plain packaging legislation “sooner rather than later” is an important step towards our smokefree 2025 goal. There are four key areas for improving on Australia’s legislation to maximise the effectiveness of plain packaging:
- preventing the proliferation of brand variant names;
- improving the pictorial warning labels so these resonate more effectively with smokers;
- introducing dissuasive cigarette sticks and rolling papers, and
- foregrounding Quitline information and supportive cessation messages on packages.