Janet Hoek, Andrew Waa, Nick Wilson, Lindsay Robertson, Phil Gendall, George Thomson*
The NZ Government’s Action Plan to realise the Smokefree 2025 goal has signalled a more important role for social marketing. Social marketing can facilitate and reinforce population-level behaviour change introduced by new policies, thus modifying social norms, which also support long-term improvements in health outcomes. In this blog, we consider the role of social marketing in supporting the Smokefree 2025 goal and review strategies the Government could implement.
Janet Hoek, Phil Gendall, Tom Novotny, Nick Wilson, Lindsay Robertson, Richard Edwards, James F Thrasher (*Author details)
The Government’s proposed Smokefree Aotearoa 2025 Action Plan sets out a perceptive vision for reducing smoking prevalence and ensuring that, once the goal is reached, future generations will remain smokefree. Among the evidence-based measures set out, the plan includes proposals to “make smoked tobacco products less addictive and less appealing”. In this blog, we examine the Government’s specific proposal to prohibit filters and disallow innovations, additives, and other product changes that sustain the appeal and addictiveness of smoked tobacco products.
Jude Ball, Jon Berrick, Richard Edwards, Janet Hoek, Frederieke Petrovic-van der Deen*
The NZ Government has published a discussion document outlining an Action Plan for achieving the Smokefree Aotearoa 2025 goal and invited submissions. This blog is one of a series examining key aspects of the plan to help inform the debate and submissions. Here we examine the ‘Tobacco-free generation’ policy (TFG), which provides a mechanism to protect future generations from tobacco harm and, over time, to phase out tobacco sales entirely.
Lindsay Robertson, Janet Hoek, Richard Edwards, George Thomson, Louise Marsh (*Author details)
The NZ Government’s Discussion Document outlines an Action Plan for the Smokefree Aotearoa 2025 goal and proposes substantially reducing the number of retailers selling tobacco. In this blog, we examine arguments that interest groups have advanced to oppose these proposals and review the evidence relating to those claims. We find that predictions of dire economic consequences for small retailers are not consistent with independent research evidence and may serve to advance tobacco companies’ interests.
Lindsay Robertson, Janet Hoek, Richard Edwards, Frederieke Petrović-van der Deen, George Thomson, Louise Marsh (*Author details)
The NZ Government has published a Discussion Document outlining an Action Plan for the Smokefree Aotearoa 2025 goal. This blog is one of a series examining key aspects of the plan to help inform the debate and submissions. Here we examine the proposals to reduce the retail availability of tobacco products and find these have a good evidence base. Along with additional measures outlined in the proposals, reducing tobacco retail availability could allow NZ to realise the large health gains, cost-savings, and health equity-benefits of reaching the Smokefree goal. In a separate blog that will be published soon, we examine arguments opposing proposals to reduce tobacco availability, and review the evidence on which these arguments draw.