Professor Janet Hoek and Emeritus Professor Philip Gendall
Annual consumption of cigarettes now exceeds five trillion, with around four trillion butts littered every year. These cigarette butts cause major environmental damage and impose significant clean-up costs on local authorities. Although tobacco companies have framed smokers as responsible for butt litter, recent debate has focused on the tobacco industry’s role in creating tobacco product waste (TPW) and its responsibility for managing this problem. We recently examined public perceptions of TPW in New Zealand and allocation of responsibility for creating and managing it.