Standardised packaging: A new era in reducing tobacco marketing in NZ

Wednesday, March 14th, 2018 | dayhi34p | No Comments

Facebooktwitter

Janet Hoek, Philip Gendall, Richard Edwards, Shayne Nahu, Nick Wilson

From today, all tobacco products in New Zealand will start appearing in standardised, or plain, packages. In this blog, we discuss the importance of developing an on-going monitoring and evaluation plan around this intervention. We also explain why communications with smokers – whether on-pack or mass media – must be salient and timely to have strong and continuing impact on supporting quitting. Achieving all these actions should help to accelerate progress towards the NZ Government’s Smokefree 2025 goal.

Continue reading

New Standardised Packaging Regulations: Some good steps, but many missed opportunities

Wednesday, June 28th, 2017 | Kate Sloane | No Comments

Facebooktwitter

Professor Janet Hoek and Professor Philip Gendall

The NZ Government’s recently released Standardised Packaging Regulations contain some important advances over Australia’s legislation, but they also miss opportunities to recognise tobacco industry innovations. This blog discusses changes that establish a new benchmark and why these are important, but also examines how the regulations could have gone further and suggests measures that other countries might consider including as they develop their standardised packaging policies.

Continue reading