Janet Hoek, Co-Director, ASPIRE2025 and Professor of Marketing and Philip Gendall, ASPIRE2025 and Emeritus Professor of Marketing
The Prime Minister’s decision to progress plain packaging legislation “sooner rather than later” is an important step towards our smokefree 2025 goal. There are four key areas for improving on Australia’s legislation to maximise the effectiveness of plain packaging:
- preventing the proliferation of brand variant names;
- improving the pictorial warning labels so these resonate more effectively with smokers;
- introducing dissuasive cigarette sticks and rolling papers, and
- foregrounding Quitline information and supportive cessation messages on packages.
