– by Matthew DeBord
Huffington Post
“Young People Are Losing Interest in Cars, But That Doesn’t Mean the End of the Road for Automakers”
Increasingly, young people don’t care about cars, according to surveys and forward-looking market analysis. Roland Berger Strategy Consultants recently published a study of the 2025 auto market that documented the car’s decline.
For example, among current Japanese students and graduates in their 20s and 30s, cars rank well below fashion, music, and video games in terms of interest. Young Germans are expressing a declining enthusiasm for driving, but an increasing desire to ride a bike or take public transportation. Even In China, where car sales are surging, youths are expected to begin losing their interest in automobiles by 2015.
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