How the tobacco industry targets young people to achieve a new generation of smokers

Friday, May 29th, 2020 | tedla55p | No Comments

Facebooktwitter

Janet Hoek, Richard Edwards, Anaru Waa

This year’s World No Tobacco Day (WNTD) focusses on the tobacco industry’s continued targeting of young people, whose addiction to nicotine will help ensure the industry’s on-going profitability. World Smokefree Day’s social media handle #tobaccoexposed reminds us that, despite a new-found interest in ‘unsmoking’ the world, and moving smokers to “reduced harm” products, tobacco companies continue to develop and promote smoked tobacco products that will appeal to young people. In this blog, we explore how tobacco companies have continued to recruit young people to smoked tobacco; we discuss their efforts to infiltrate public health agendas while continuing to innovate with smoked tobacco, and explain why strong policies and industry denormalisation strategies are vital to ensuring young people remain nicotine free.

Continue reading

Targeting a new generation – time for a greater focus on smoking uptake prevention?

Friday, May 29th, 2020 | tedla55p | No Comments

Facebooktwitter

Richard Edwards, Janet Hoek, Andrew Waa

The theme of this year’s World No Tobacco Day (WNTD) is how the tobacco industry continues to target young people and recruit new generations to smoking. It is accompanied by a call to action to recruit young people to join the fight for them to become a tobacco-free generation. So how could this year’s WNTD theme inform New Zealand’s smokefree activities and, specifically, how does it relate to efforts to achieve a Smokefree Aotearoa? In this blog, we argue for greatly increasing actions to minimise smoking uptake by youth and young adults so we can achieve a Smokefree Aotearoa equitably and sustainably.

Continue reading