Janet Hoek, Nick Wilson, Richard Edwards, Andrew Waa*
From tomorrow (11 August 2021), Aotearoa New Zealand’s Smoke-free Environments and Regulated Products (Vaping) Amendment Act 2020 will restrict the e-liquid flavours available at generic retail outlets, such as convenience stores. This measure responded to sustained concerns about the rising prevalence of electronic nicotine delivery systems (ENDS) use among young people, many of whom find e-liquid flavours very appealing. At the same time, some argue that allowing all retail outlets to sell diverse flavours could foster switching from smoking to ENDS use and accelerate progress towards the Smokefree 2025 goal. In this blog, we discuss flavour restrictions and their potential impact on people who smoke and those who neither smoke nor use vaping products.