The Smokefree 2025 Action Plan – Public Health Expert, University of Otago, New Zealand

Richard Edwards, Ellie Johnson, Janet Hoek, Anaru Waa, El-Shadan Tautolo, Jude Ball, James Stanley

Summary

This blog summarises findings from people who smoke or have recently quit smoking and who participated in the ITC New Zealand project from 2016-2021. The blog documents attitudes towards smoking and quitting, support for, and perceived impacts of, key measures included in the Smokefree 2025 Action Plan Discussion Document, and data on use of illicit tobacco products.

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Notes about PHE blog:

· Peer review process: Where a blog post has a single author, then the content is always peer-reviewed by at least one senior academic in public health. This is to help ensure that statements have a reasonable basis in terms of scientific plausibility and to ensure that uncertainty is appropriately acknowledged where statements have speculative aspects. For multi-authored blogs there can also be additional peer-review. Of note is that the PHE blog posts are often well-referenced so that readers can readily check the background science and arguments.

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The Smokefree 2025 Action Plan: key findings from the ITC New Zealand (EASE) project

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Notes about PHE blog: