Professors Tony Blakely, Nick Wilson, Boyd Swinburn and Cliona Ni Mhurchu
The Government has an action plan to tackle childhood obesity, but it lacks a tax on sugary drinks – a strategy for which there is good evidence. A new Treasury Report on soft drink tax price elasticities has just emerged. It has the look of a strategically published document that if and when – during election year – certain politicians need to defend non-action on taxing sugary drinks, they can point to this Report and obfuscate. Indeed, this New Zealand Treasury Report has already been used for this purpose in Australia. We critique this Report in this blog, with a view to preventing its misrepresentation and to encourage a more informed discussion on taxing sugary drinks.