Smokefree Generation – Public Health Expert, University of Otago, New Zealand

Janet Hoek, Jude Ball, Richard Edwards, Andrew Waa, Lani Teddy, Anna Graham DeMello, Lindsay Robertson*

Hoek J, Ball J, Edwards R, Waa A, Teddy L, Graham DeMello A, Robertson L. The Smokefree Generation: A core measure in New Zealand’s endgame strategy. Public Health Expert Blog. 28 June 2022. https://blogs.otago.ac.nz/pubhealthexpert/the-smokefree-generation-a-core-measure-in-new-zealands-endgame-strategy/

Aotearoa New Zealand’s Smokefree Environments and Regulated Products (Smoked Tobacco) Amendment Bill outlines three crucial measures: mandated very low nicotine cigarettes, large reductions in the number of outlets selling tobacco, and the introduction of a Smokefree Generation (SFG) policy. In this blog, we briefly explain how these three measures will contribute to the Smokefree 2025 goal, which aims to reduce smoking prevalence equitably, to below five percent (and as close to zero percent as possible), among all population groups by 2025. We then focus specifically on the SFG’s logic and evidence, and examine arguments raised against this measure.

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