Janet Hoek, Philip Gendall, Nick Wilson (author details*)
A feature of Aotearoa New Zealand’s COVID-19 elimination strategy is the rapid identification and then management of any COVID-19 cases arising from border system failures. Within the community, high QR code scanning rates enable rapid identification of contacts while wearing masks in indoor public settings, such as on public transport, reduces the risk of virus transmission. Yet scanning and mask wearing rates are variable, rising in response to immediate threats and falling off when those threats appear to diminish. While probably desirable to mandate these behaviours in high risk settings at raised Alert Levels, this blog considers the supplementary role for social marketing and environmental strategies that could “nudge” people towards these protective behaviours.