Front-of-pack nutrition labels improve understanding but don’t improve healthy food choices; Starlight Trial just published

Friday, February 3rd, 2017 | Kate Sloane | 1 Comment

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Prof Tony Blakely, Prof Cliona Ni Mhurchu

Health Star Rating and Traffic Light nutrition labels have a minor impact on New Zealand consumer healthy food choices, according to a randomised trial just published from our HRC-funded DIET Programme based at the University of Auckland. This is important evidence for policy. We had expected that these simple, visual front of package labels would have more effect on healthy food purchasing choices, but the contrary findings are why randomised trials are important. In this blog we discuss our findings, strengths and weaknesses of the study, and implications of the results.

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