Tobacco product innovation in a smokefree world. Oxymoron or commercial cynicism?

Tuesday, October 23rd, 2018 | dayhi34p | No Comments

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Janet Hoek and Philip Gendall

Major tobacco companies have presented a vision of a smokefree world, where smoking prevalence has fallen to minimal levels.  This goal has much in common with national tobacco endgame goals and appears to create opportunities for health researchers and smokefree advocates to work collaboratively with a well-resourced industry to achieve a common goal.  Yet, despite their public statements, tobacco companies continue to develop new products, such as flavour capsule cigarettes, that enhance smoking’s appeal.  This product innovation strategy confirms long-held doubts about the sincerity of tobacco companies’ intentions.  We report on our recently published study that examined how flavour capsule cigarettes appeal to non-smokers and smokers.

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