smokefree generation policy – Public Health Expert, University of Otago, New Zealand

Richard Edwards, Janet Hoek, Anaru Waa, George Thomson, Nick Wilson (author details*)

We congratulate the NZ Government on its proposed Action Plan for the Smokefree Aotearoa 2025 goal. Here we examine the evidence for three key ideas outlined in the plan: permitting tobacco products to be sold in only a small number of stores; reducing the nicotine in tobacco products to very low levels; and restricting the legal sale of tobacco products to people born before a certain fixed year (the “smokefree generation” idea).

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Progress towards a Smokefree Aotearoa 2025 Action Plan: Congratulations to the Government

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