“100% Pure” – Public Health Goal Setting

Thursday, August 15th, 2013 | gibju57p | 2 Comments

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Associate Professor Nick Wilson, University of Otago, Wellington

 

The “100% Pure” marketing of NZ is marketing hype and an easy target for UK tabloid journalists (see this NZ Herald piece). Nevertheless, there is a case for striving to achieve the “100% level” with certain threats to public health – for example, by achieving Smokefree New Zealand by 2025. Continue reading