Optimising the effects of plain packaging for tobacco – making Quitline information more salient

Monday, November 10th, 2014 | Kate Sloane | 1 Comment

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Professor Janet Hoek and Emeritus Professor Philip Gendall

Given plain packaging of tobacco products will likely increase the tension many smokers experience, simple measures that enhance smokers’ access to cessation support, and affirm their decision to try and quit, could increase the number and success of quit attempts. This blog post details a just published study on this topic. It also suggests that New Zealand policy makers should ensure plain packaging regulations improve the current presentation of Quitline information and provide smokers with support to manage the dissonance plain packaging is likely to elicit.

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