\n| Higham, J., Cohen, S.A., Cavaliere, C., Reis, A. & Finkler, W.\u00a0(2016).\u00a0Climate change, tourist air\u00a0travel and radical emissions reduction.\u00a0Journal of\u00a0Cleaner Production 111 (B): 336-347.<\/p>\n Finkler, W. (2014). Save the whales Part II: A\u00a0new science advocacy communication framework, In Higham, J.E.S., Bejder,\u00a0L. & Williams, R.\u00a0(Eds).\u00a0Whale-watching,\u00a0sustainable tourism and ecological management.\u00a0Cambridge\u00a0University\u00a0Press: Cambridge, United Kingdom. 352-364.<\/p>\n <\/p>\n Higham,\u00a0J.E.S., Lusseau, D. & Hendry, W. (2008).\u00a0The viewing platforms from which animals are observed in the wild:\u00a0A discussion of emerging\u00a0research directions.\u00a0Journal of Ecotourism\u00a07(2\/3): 132-141. Special Issue on Australian Wildlife Tourism.<\/p>\n <\/p>\n Hendry, W.F.\u00a0and Higham, J.E.S. (2007). Marine wildlife viewing: Insights into the\u00a0significance of the viewing platform. In Higham, J.E.S. & Luck,\u00a0M.\u00a0(Eds).\u00a0Marine wildlife and tourism\u00a0management: Insights from the natural and social sciences.\u00a0Wallingford, UK. CAB International. 343-356.<\/p>\n <\/p>\n Finkler, W.\u00a0& Higham, J.E.S. (2004).\u00a0The\u00a0human dimensions of whale watching: An analysis based on viewing\u00a0platforms.\u00a0Human Dimensions of\u00a0Wildlife 9(1): 103-117.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":" With a background in Science Communication, Filmmaking and Marine Biology Wiebke is interested in how to utilize marketing communication for more effective science communication. She has a special interest in how video, when combined with community based social marketing approaches, […]<\/p>\n","protected":false},"author":23979,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-265","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/users\/23979"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":0,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages\/265\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages\/41"}],"wp:attachment":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/media?parent=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |
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<\/a>is interested in how to utilize marketing communication for more effective science communication. She has a special interest in how video, when combined with community based social marketing approaches, can be used as a tool for change and social impact. Drawing on marketing communication, elements of documentary filmmaking, TV commercials and viral videos she has developed a SciCommercial format and model to improve sustainable management of whale watching and increase public awareness about responsible practices. This model can be applied to a variety of science communication management and marketing contexts relating to sustainability and human behaviour change. Wiebke also runs hands-on science communication workshops teaching \u2018pocket filmmaking\u2019, teaching camera techniques on phones and tablets, as well as video editing and storytelling.<\/p>\n