{"id":100,"date":"2017-10-10T11:21:45","date_gmt":"2017-10-09T22:21:45","guid":{"rendered":"https:\/\/blogs.otago.ac.nz\/tern\/?page_id=100"},"modified":"2018-06-14T11:12:04","modified_gmt":"2018-06-13T23:12:04","slug":"dr-leah-watkins","status":"publish","type":"page","link":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/about-us\/dr-leah-watkins\/","title":{"rendered":"Dr Leah Watkins"},"content":{"rendered":"<p>Dr. Leah Watkins is a Senior Lecturer in the Department of Marketing at the University of Otago, New Zealand. Her research interests lie in the area of marketing and society, specifically consumer lifestyles, ethical business\/consumption, and children and marketing.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71 alignright\" src=\"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/files\/2017\/10\/Leah-Watkins.jpg\" alt=\"\" width=\"280\" height=\"187\" \/>Leah\u2019s current research projects include KidsCam, a project investigating the consumption environment and socialisation influences on children, and the New Zealand Consumer Lifestyles study, which examines ethical consumption practices, frugality, consumer well-being and consumer spending patterns. She is a founding member of the global Future Earth Knowledge Action Network focussing on the UN sustainable Development goal of Sustainable Production and Consumption. Leah has published in a number of leading journals including International Marketing Research, Marketing Intelligence and Planning, the Journal of Cleaner Production, the Journal of Consumer Affairs, and the International Journal of Consumer Studies.<br \/>\nHer current research focus is on applying her knowledge of behaviour change theory at the individual, organisational and community level to address the important goal of moving towards a sustainable consumption future.<\/p>\n<h3>Selected Papers of interest:<\/h3>\n<ul>\n<li>Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., and Williams, J. (2015). The New Zealand Consumer Lifestyle Segments. New Zealand Sociology 30:1 pp111-130.<\/li>\n<li>Watkins, L., Aitken, R. and Mather, D. (2015) Conscientious Consumers: A Relationship between Moral Foundations, Political Orientation and Sustainable Consumption. Journal of Cleaner Production, Vol 134, 137-146.<\/li>\n<li>Aitken, A., Watkins, L. &amp; Williams, J. (2017) The Role of Information in Encouraging Sustainable Consumption. Proceedings of the Macro Marketing Conference 2017<\/li>\n<li>Aitken, R. &amp; Watkins, L. (2014) Sustainability, Silence and Social Responsibility. The Fourth Annual Asian Conference on Sustainability, Energy and the Environment, Osaka, Japan.<\/li>\n<li>Hoek, J., &amp; Watkins, L. (2009). How do consumers understand and respond to sustainability labeling? [Von Allmen Center for Green Marketing Working Paper: 09-002]. Lexington, KY: University of Kentucky. 21p. Retrieved from <a href=\"http:\/\/gattongreen.uky.edu\/Content.asp?PageName=GMWorkingPapers.\">http:\/\/gattongreen.uky.edu\/Content.asp?PageName=GMWorkingPapers.<\/a><\/li>\n<li>Todd, S., Lawson, R., &amp; Watkins, L. (2004). \u201cUnderstanding the social responsibility of New Zealand consumers\u201d. In J. Wiley and P. Thirkell (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference 2004: Marketing Accountabilities and Responsibilities, [CD-ROM]. Wellington: Victoria University.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Leah Watkins is a Senior Lecturer in the Department of Marketing at the University of Otago, New Zealand. Her research interests lie in the area of marketing and society, specifically consumer lifestyles, ethical business\/consumption, and children and marketing. Leah\u2019s [&hellip;]<\/p>\n","protected":false},"author":23979,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-100","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/users\/23979"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages\/100\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/pages\/41"}],"wp:attachment":[{"href":"https:\/\/blogs.otago.ac.nz\/research-network-for-sustainable-business\/wp-json\/wp\/v2\/media?parent=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}